A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the brief for the creation of the Coca-Cola bottle which is 100 years young this year. To mark this milestone, The Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake.
Born on Nov, 16 1915, the Coca-Cola bottle was the creation of the Root Glass Company in Terre Haute, Ind. With its unmistakable curves and a distinctive contour, the bottle has become a global icon, inspiring a century’s worth of signature moments in film, social history, design and the fine arts.
“Since its creation in 1915, the Coca-Cola bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for our business today.” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The campaign, which will be executed in over 130 countries, is our invitation to consumers around the world to share in the specialness of an ice-cold Coca-Cola.”
The Coke Bottle 100 campaign will come to life through a number of elements, including: Continue reading
Summer is also the time for different summer classes and lessons, as well as various exhibits, workshops, and events. While the children busy themselves learning how to swim or paint or make puppets, it is time for mums to have a little me-time and checkout delectable and mouth-watering exhibitions. Read on to know more about Madrid Fusion 2015, one of the world’s largest culinary affair to be held at SM this month.
The Philippines and Spain share a deep and colorful history and what better way to celebrate these two cultures than through their vibrant and intertwined culinary traditions. This April, the world’s most anticipated epicurean event will celebrate the two countries ’300 years’ worth of shared connection through food in one global event where the world’s top chefs showcase culinary innovations and cutting-edge techniques, ingredients and recipes taking food and dining to the next level. If one wants to see the “future of food,” this is the place to be in.
SM as the official partner of Madrid Fusion Manila 2015
SM plays host to this historic affair and welcomes Madrid Fusion as it comes to Asia for the first time and puts Manila at the heart of culinary interest worldwide. Madrid Fusion Manila 2015 happening on April 24 to 26 at the SMX Convention Center in Pasay City highlights the Philippines as an haute cuisine destination in Asia. And a Welcome Night at the scenicSM By the Bay for the official delegates are sure to put everyone in a good mood during the first day of the congress on April 24 where this time, it’s all about the best of Philippine food, art, and culture.
“SM is proud to be the venue of the historic Madrid Fusion Manila. We believe that one of the Philippines’ best-kept secrets is our rich culinary heritage,” expressed Steven Tan, SM Supermalls senior vice-president. “We also want to bring the excitement of Madrid Fusion, particularly Spain’s strong influence in our food and culture, to our mall-goers by taking these culinary festivities to our malls.” To help create national awareness for this cultural milestone, the official Madrid Fusion Manila 2015 TV commercial is being aired in all SM Cinemas nationwide. Continue reading